Facial cleansing has become an essential part of modern skincare routines, reflecting a growing consumer focus on maintaining healthy and balanced skin. Indonesia’s facial cleanser market reached an estimated US$279 million in 2025 and is projected to grow from US$288 million in 2026 to approximately US$425 million by 2032. This growth reflects a stronger consumer focus on daily facial cleansing, wider product availability across retail channels, and increasing innovation in

Body care has become an essential part of everyday beauty rituals, driven by increasing awareness of skin health, wellness, and self-care. In Indonesia, the beauty and personal care market is projected to reach US$10.55 billion in 2026, with continued growth expected in the coming years. Among the most popular body care products, body lotion leads consumer demand, accounting for approximately 43.7% of e-commerce sales volume, followed by products such as body scrubs and tradi

Indonesia is quietly becoming one of the most compelling fragrance markets in Southeast Asia, and brand owners who overlook it may be leaving significant opportunity on the table. With a population exceeding 270 million, a growing middle class, and deep cultural connections to scent in both religious and social contexts, the country presents a unique and increasingly competitive landscape for fragrance businesses looking to expand their regional footprint. But entering this m

Indonesia's halal cosmetic certification becomes mandatory 17 Oct 2026. Learn how to find a halal-compliant cosmetic manufacturing partner

The sunscreen category continues to gain momentum as consumers increasingly adopt sun protection as part of their daily skincare routine. Globally, the sunscreen market is projected to grow from US$14.42 billion in 2025 to US$15.35 billion in 2026, with continued growth expected through 2030. In Indonesia, the trend is even more remarkable, with the sun care market reaching IDR 5.52 trillion in 2025, representing a 23% year-on-year increase. Today's consumers no longer look

The beauty industry continues to evolve as consumers seek products that are more convenient, multifunctional, and aligned with their daily routines. One category that reflects this shift is facial mist. Previously perceived as a simple refreshing spray, facial mist has transformed into a multifunctional beauty product that combines hydration, skincare benefits, and sensory experiences. Market projections indicate continued growth opportunities within the mist category through

In our previous article, Science-Backed Scalp Care – Hair Care in 2026 , we explored how the industry is shifting toward scalp-first innovation, mild formulation systems, and performance-backed claims. Now the question becomes practical: What does this look like in an actual product launch? Below are two commercially viable hair care directions for Indonesia in 2026 1) Daily Barrier Support Shampoo Soothing, Microbiome-Friendly, Everyday Scalp Care Building on our previous ar

Tren haircare 2026 mengarah pada science-backed scalp care dengan formulasi mild dan sustainable. Artikel ini membahas arah pasar Indonesia serta rekomendasi active ingredients untuk mendukung pengembangan shampoo generasi berikutnya.

Skincare PET Bottle by Lumei In beauty, trends move fast. Packaging does not. A bottle often lives far longer than a campaign or a product launch. It sits on bathroom shelves, appears repeatedly in photos, and quietly becomes part of someone’s daily rhythm. That longevity is why the most enduring packaging rarely tries to impress at first glance. Instead, it chooses to be clear, considered, and restrained . At Lumei, conversations with brand founders, product developers, and

In recent years, the skincare industry has increasingly turned its attention to natural active ingredients with true multitasking benefits — not only enhancing appearance, but also strengthening and improving skin health from within. One ingredient gaining growing interest is Bromelain , a proteolytic enzyme derived from the stem and fruit of pineapple ( Ananas comosus ). 🔬 How Bromelain Works on the Skin Bromelain acts as a natural protein-degrading enzyme that gently loose

Astaxanthin: The Neuro-Antioxidant for Luminous and Resilient Skin

A New Era of Gentle yet Effective Skin Protection In the evolving landscape of skincare science, ingredient performance is no longer just about potency — but harmony with the skin’s natural balance. O-Cymen-5-OL (also known as Isopropyl Methylphenol ) represents this shift perfectly: a smart antimicrobial that eliminates acne-causing and odor-forming bacteria while maintaining a healthy microbiome. 🔬 Ingredient Profile O-Cymen-5-OL is an aromatic phenol derivative with broa

L’Occitane swapped its iconic twist cap for a flip top. Discover how Albéa’s HDPE tube design improved recyclability, usability, and sustainability.

Lumei shared insights on CNBC Beauty Journey about the growth of the beauty industry in Indonesia, the role of packaging, and the choice between local vs. imported packaging.

“Hi, I want to ask about skincare packaging.” “Hi, I want custom perfume bottles.” “Hi, I want custom skincare packaging.” These questions have become routine at the Lumei hotline. Recently, most of our clients come with two main requests: custom skincare packaging and custom perfume bottles. In this article, we’ll discuss the industry facts behind this trend, as well as challenges faced by local brands in developing their product packaging. Beauty Industry Facts in Indonesia

Indonesia Cosmetic Ingredients 2025: A Must-Attend for Beauty Brands

Global Trends for the cosmetics industry summarised from industry report and webinar

In the ever-evolving beauty and fragrance industry, packaging plays a vital role in enhancing product appeal, functionality, and sustainability. When selecting the ideal mist bottle, brands need to prioritize aesthetics, performance, and user experience. Key factors such as mist dispersion, material choice, and durability influence how consumers perceive and engage with the product. Glass vs. PET: Choosing the Right Material Glass: Classic but Fragile Glass has long been syno

Gourmand & Earthy Fragrance: Aroma yang Akan Mendominasi Tahun 2025

Halo, Sahabat Lumei! Ada kabar gembira untuk Anda bulan ini! Buat kemasan produk personal care dan skincare Bapak/Ibu semakin praktis dan...